Why Should We Care About Fat Shaming From Brands?

I had intended on writing out some thoughts about the recent Lush debacle but right now I’m currently bed bound with a bad back and I’m more interested in getting on with playing Skyrim and weathering the stomach ache the concoction of painkillers is giving me. Amanda Apparel recently wrote one out that you should totally check out. Though I may write something in time.

 But I did want to talk a little about the issue as a whole.

Brands and advertising have been using our bodies and tapping into (or crushing) our self-esteem to sell products since the dawn of time. How else can they shift their wares if not to assure us there is a void within us that these products can fill, some fault it can repair?

But why should we care?

When brands start getting involved in the science, and unavoidable politics, of health it opens the gates for the public to feel validated in policing fat bodies, more so than they already do.

Fat people are already subject to a lot of scrutiny. When strangers make comments, like when Tess Holiday recently spoke about how her Uber driver was scrutinising her health and size, to fat people having things taken out of their baskets at supermarkets, waiting staff deliberately changing orders of fries to broccoli. Not to mention the unfathomable amount of hatred they receive online for simply existing.

When brands start to talk about health in relation to size it sets a dangerous precedent. Most notably, as Lush’s recent IG fuck up illustrates, the information they share is almost always inaccurate if not outright false. There’s never any source to the figures. The most common thing I saw in the comments (and I thoroughly suggest you don’t read them) is that Lush were simply “stating the facts” when they were, in fact, not.

It also shows how little humanity is afforded to fat people. Shock statements, with no consideration for how true they may be, simply serve to place the ‘blame’ at the feet of fat people, and I say ‘blame’ because really what do fat people have to feel guilty for?

I was almost tempted to write about all the fat myths that have been dispelled but honestly, right now, that’s a level of emotional labour I’m simply not prepared to give to people who don’t care. I cared enough to seek this information out for myself, so I could be educated and informed.

They don’t care that fatness doesn’t CAUSE these diseases, and that something increasing your risk of an illness doesn’t mean you’re the only one who’s likely to suffer it. They don’t care that the BMI scale is proven to be inaccurate and false. It’s seemingly escaped their notice that all the diseases that fatness is apparently responsible for are diseases that are also suffered by thin people.

Take the host and fitness trainer on ‘Biggest Loser, Bob Harper almost dying from a heart attack. No one’s examining that. No one’s looking at how that changes things. No one’s talking about how yo-yo diet culture is vastly more responsible for long term illness, mental health issues, and diseases.

It doesn’t fit the narrative that’s been cultivated for decades. The narrative that brands push, that thinness is the beauty ideal and fatness is undesirable. These hordes of commenters do not care about our health. It’s never about health because if they did care they’d do their own research.

When brands engage in this political commentary they validate the hatred already levelled at fat people.  They are just another thing that is against us. They don’t care about our health and they never will.

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Glamdalf featuring PlusEquals


I like clothes as much as the next person and a good old tropical print gets me pretty giddy but when I saw this coat I remember letting out an audible gasp and was sending a link to my partner as fast as my fat, sausage fingers would let me. It was coming up to Christmas and we were both compiling our lists to give each other and this was sitting at the top. I must have made my point pretty hard because, would you believe it, Father Christmas came through for me.

PlusEquals are a pretty new indie brand. I believe they started out upcycling vintage stuff but recently released a collection that got me pretty excited. They are what is missing for me as a fat, alternative babe. There’s serious colours, sequins, bold prints, clashing, and just out-there stuff. Also their social media is so right on and I love their dedication to diversity and their politics seem to align with mine, which is refreshing. Plus their sizing goes up to a 32. Not to mention there is a made to measure option to if your size isn’t readily available.

In alternative clothing this is absolutely unheard of! I’m so excited this brand exists!

AHHHHHH LOOK AT IT.

The photos (as amazing as they are, thank you Lauren you BABE) really don’t do it justice. It’s kinda hard to do this many sequins justice. It’s got more green in it than the photos suggest.

I wore this to LondonEdge with a simple black t-shirt dress, leggings, and my Asos black creepers. I wanted something comfortable to wear as it tends to be a long day, but also something I could wear for the after party.

I finished it off with my new, amazing cactus earrings from No Basic Bombshell. I have three pairs of their earrings now. I love them, They social media is so rad and they seem like right on folks. I’m super glad I found this brand too.

I feel like I could have tripled PlusEquals revenue because people were asking me none stop about this coat. People were stopping me and asking to try it on or just stroke the sequins. I felt like a bit of a celebrity, not gonna lie.

Considering how heavy the coat is I felt comfortable all day and was surprisingly easy to wear, considering I wouldn’t look out of place at Liberace pool party. I will say though the sleeves aren’t lined and so they can be a little scratchy at times. It’s not something that makes it completely unwearable but it’s just something to be aware of, particularly if you’re a person who is sensitive to material.

But all is forgiven for me because I get to be a disco wizard.

Outfit details:

Coat: PlusEquals

Dress: Peacocks

Leggings: Evans

Creepers: Asos

Photography by Lauren French www.latomique.com

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LondonEdge February 2017

Image from Tanya Brannan

Phew! Ok, so that was a busy couple of weeks. I’ve finally got some time to myself to sit down and collate this shit. So last weekend saw LondonEdge roll in for 2017. I made a cheeky little vlog of the day if you’ve got 5 minutes to check it out!

 

I’m still not super confident using videos yet so I didn’t get a lot of the footage I wanted. Not to mention the battery running out so I grabbed some snaps on my phone and I think I’ll do a separate post on some brands I liked in particular.

After everything was wrapped up for the day we headed over the road to Byron burger to grab something to eat before making our way to the opening party.

I wish we could have stayed longer but tube times meant we were bailing a little earlier. But we still managed to pack in a couple of burlesque routines from the INCREDIBLE Talulah Blue, a belly achingly funny routine from the fabulous compere Virgin Xtravaganzah, free drinks, and lots of dancing. The London Edge team pull it off every time and I’m so grateful that I get to experience it.

 

 

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Another Lindy Flop

 

Contrary to popular belief I don’t always like complaining. I know, here’s a chair for you. Don’t fall over.

However.

I’d spied this dress on Lindy Bop ages back and I instantly fell in love with it. Black and white stripes are my jam. You’d be amazed how difficult it is to find them on a dress or skirt in plus sizes. I really wanted it, with an orange cardigan, for Halloween. But you know, money and responsibility, and adulthood bleh bleh yuck.

alternative blogger, lindy bop, plus size blogger

 

Well as you can see I got over that and just bought the damn thing. (It was also on sale, ha!) I was so excited because I’ve always wanted to own a black and white striped dress. A bit late for Halloween but sod it, it was mine.

Then it came.

I know by now that buying anything with Lindy Bop is a bit of a roulette. Their sizing, while slightly improved, is still pretty poor. At least on the plus size side of things. But I felt confident that given it was such a simple dress I couldn’t go wrong.

HA.

alternative bloger, lindy bop, plus size blogger

 

It’s safe to say that I felt a bit like an overstuffed sausage about to burst out of the casing. It has a weird waist line that goes into a flared skirt. As you can see, with the smaller sizing of Lindy Bop it spoils the shape on my body, which I guess could be slightly rectified by the belt they provided but they NEVER FIT. Every single Lindy Bop dress I’ve ever kept, or tried on and sent back, the belt has NEVER fit. I honestly don’t know if anyone who designs for Lindy Bop has even seen a fat person because I don’t understand how you can make a belt smaller than the garment it came with?

 

You see how the waist line mismatches with the skirt? Weird. Also very disappointing. I was expecting this to be like the Lady V London Hepburn dresses; simple sleeveless cut. Apparently not. It also manages to flatten my tits down so that’s good, eh?

Speaking of the bust this is another issue I have with the fit. It manages to squash my boobs as well as have a huge gape? I know a bateau neckline might be tricky to navigate with boobs but come on.

 

What is this crap?

 

Are there any good points? Well, yeah. It has pockets? Wahoo! It’s also quite a thick material so it’s good to wear across most seasons. I like the length on me. I love that Lindy Bop are expanding into different prints and colours. As someone who likes the vintage aesthetic but also likes bright colours and vivid patterns it ticks the boxes. Shame I can’t wear half the fuckers. Will I stop buying from them? The sad part is, no. My choices are limited. I’m just stuck playing a guessing game where the only person who wins is the post office.

 

I did keep the dress. Mostly because there isn’t anywhere else that does this pattern in my size. My complaints are things I can live with. I’m just sad that I have to.

 

Outfit details

Dress: Lindy Bop

Cardigan: Peacocks

Shoes: Demonia “Sprite 01”

Beret: Domino Dollhouse

 

Photography by Grace Johnston.

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