New Year, same shit.

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There’s been a trend among brands in recent months that, honestly, is pissing me off.

Christmas and New Year is always a rough time for anyone battling with body issues as it’s rife with jokes about feeling fat/eating everything/feeling gross and associating it with fatness. The usual rude associations with fatness. But what I find most galling with this is it’s a lot of plus size brands doing this. It’s bad enough that we have limited clothing options as it is without further narrowing our parameters to not include brands that are literally insulting their demographic.

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Fat people experience a lot of bigotry, they are more likely to receive inadequate health care due to biases levelled at them, if they even  drum up the courage to go because they are anxious about the fat shaming they know they will experience anyway, fat people see the incessant message that thinness is the ideal in every source of media they consume and now they are being shamed by brands that are allegedly catering for them?

Is there anywhere we can go where we aren’t being shamed?

This need to be relatable with brands often comes across as really corny anyway, but it’s harmless jokes about hating Mondays so whatever, but with then insipid slew of “New year, new you” bullshit is this sewer of fat shaming from brands who should damn well know better.

Here’s an concept: how about you focus on selling quality clothes for fat people and stop insulting us? Put as much effort into your twee and relatable social media as you do taking the time to learn about how clothing works for fat bodies, how to not charge us ridiculous premiums, and make clothes that are on trend and fun to wear? How about that,hmm?

 

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